vFound vs NotLost
NotLost describes itself as advanced SaaS technology for the identification and enquiry management of physical items, used by organisations to register and return lost items.
vFound is AI-powered, photo-first lost and found software. Every venue gets its own lost and found website, and on Pro vFound AI writes listings from photos, suggests matches and checks claims while your team makes every decision. Here is how the two compare, fact by fact.
NotLost facts checked against its public website on 23 September 2026.
Side by side
| Feature | vFound | NotLost |
|---|---|---|
| AI features | vFound AI on Pro: photo auto-fill, a privacy guard, matching with reasons, photo search, a lost report chat, claim checks, translation and reply drafts | Image recognition registers found items from a photo; homepage describes AI object recognition and AI-powered matching.Source |
| Matching reports to items | On Pro, vFound AI ranks likely matches with a reason for each; Starter matches by text and category. Staff decide | Automated matching engine compares lost reports with found items and suggests matches.Source |
| Public found items page | Yes: every venue has its own public website; photo-led on Pro | Its FAQ says only designated staff members can view an organisation's items.Source |
| Online lost reports | Yes, with possible matches shown straight away and one email if a match is logged later | Online lost report forms let visitors report a missing item at any time.Source |
| Guest languages | English, Spanish, French, German, Dutch and Italian | English only, per its FAQ; usable in every country.Source |
| Ownership claims | Private identifying details and staff-only photos; on Pro, an AI claim check for staff. Staff decide every claim | Staff handle visitor enquiries using search, match suggestions and automated emails; verification steps not publicly stated.Source |
| Returns | Pickup booking on Pro, or the venue’s own shipping. No shipping labels or postage payments | Staff confirm collection or invoice postal returns; customers choose and pay for postage at self-checkout.Source |
| Item labels and storage | QR labels for items and storage bins on Pro | Administrators can customise storage locations; item label, barcode or QR printing not publicly stated.Source |
| Reporting | Analytics and weekly AI insights on Pro | Detailed management reports shared with the team; the same information visible across multiple sites.Source |
| Branding | Venue name, colors and cover photo, a website widget, and your own domain on Pro | Customer-facing web enquiry form and outbound emails are configurable; branded pages or custom domains not publicly stated.Source |
| API and webhooks | REST API with scoped keys and signed webhooks on Pro | API for third-party integration, with OpenAPI (Swagger), HTML and PDF docs and a sandbox; webhooks not publicly stated.Source |
| Integrations | Slack and Microsoft Teams alerts on Pro | Postage returns integrated with a range of courier services; named software integrations not publicly stated.Source |
| Security and roles | Owner, manager, staff and viewer roles; two-step verification | Identity federation (e.g. Google Apps), two-factor for management access, role-based access; ISO/IEC 27001 and Cyber Essentials.Source |
| Apps | Browser based on any phone, tablet or computer; nothing to install | Browser-based on a computer, tablet or smartphone; native apps not publicly stated.Source |
| Pricing | Published: Starter US$79 and Pro US$129 a month per venue; annual billing saves 50% | G-Cloud 14 listing: £10 a licence a month; website FAQ refers pricing to sales, monthly or annual contracts.Source |
| Free trial | 14 days, self-serve, no card | Free trial with full access for up to one month (G-Cloud 14 listing); self-serve sign-up not publicly stated.Source |
Choose NotLost if
- You want customers to choose and pay for postage at a self-checkout, with integrated couriers.
- You buy through the UK G-Cloud framework, where NotLost lists its service.
- You need ISO/IEC 27001, Cyber Essentials or identity federation for staff sign-in, as its G-Cloud listing describes.
- You want image recognition to register found items, as its features page describes.
Choose vFound if
- You want guests to search your found items themselves on a public website. NotLost’s FAQ says only designated staff can view an organisation’s items.
- You want guest pages in six languages. NotLost’s FAQ says it currently supports English only.
- You want AI working for guests too: photo search, a lost report chat and matches with reasons, plus claim checks for staff.
- You want prices published on the website and a self-serve 14-day trial with no card.
Frequently asked questions
What is the difference between vFound and NotLost?+
NotLost describes itself as SaaS technology for identifying physical items and managing enquiries, with image recognition, automated matching and postage returns. vFound gives every venue a public website where guests search found items themselves, in six languages, and adds vFound AI on Pro for guests and staff. Each NotLost fact on this page links to its source.
Does NotLost use AI?+
Yes. NotLost’s features page describes image recognition for registering found items and a matching engine that suggests matches. vFound AI on Pro also works for guests, with search by photo, a lost report chat and ranked matches with a reason for each, plus claim checks and translation for staff.
How much does NotLost cost?+
NotLost’s website asks buyers to contact its sales team, and says it offers monthly or annual contracts. Its UK G-Cloud 14 listing shows £10 a licence a month. vFound publishes its prices: Starter US$79 and Pro US$129 a month per venue, or 50% less billed annually.
Can I bring my records across to vFound?+
Yes. On Pro, vFound imports found items from a CSV file, with a dry run that shows exactly what will be created before anything is saved. Most lost and found tools can export records as a spreadsheet, so moving usually starts with an export from your current system and a trial import into vFound.
See vFound AI with your own found items.
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